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Home My WebLink AboutPR 19418: EDC CONTRACT WITH TARGET INDUSTRY PROSPECTS (TIPS) t tity cert Ara.r Interoffice Memo x Mayor, City Council, City Manager From: Floyd Batiste `i.3— bate: August 10, 2016 S= P. R. No. 19418 ; Council Meeting on August 23, 2016 A RESOLUTION AUTHORIZING THE CITY OF PORT ARTHUR SECTION 4A ECONOMIC DEVELOPMENT CORPORATION TO ENTER INTO A CONTRACT WITH TARGET INDUSTRY PROSPECTS(TIPS)IN THE AMOUNT OF $12,500 PLUS $500 PER QUALIFIED MEETING TO DEVELOP AND IMPLEMENT A DIRECT MARKETING CAMPAIGN TO SCHEDULE MEETINGS WITH COMPANIES IN SOUTHERN CALIFORNIA CONSIDERING AN EXPANSION OR RELOCATION TO INCLUDE PORT ARTHUR, TEXAS AS A POTENTIAL LOCATION P.R. N.O. 19418 08/10/16 RML Resolution No. A RESOLUTION AUTHORIZING THE CITY OF PORT ARTHUR SECTION 4A ECONOMIC DEVELOPMENT CORPORATION TO ENTER INTO A CONTRACT WITH TARGET INDUSTRY PROSPECTS (TIPS) IN THE AMOUNT OF $12,500 PLUS $500 PER QUALIFIED MEETING TO DEVELOP AND IMPLEMENT A DIRECT MARKETING CAMPAIGN TO SCHEDULE MEETINGS WITH COMPANIES IN SOUTHERN CALIFORNIA CONSIDERING AN EXPANSION OR RELOCATION TO INCLUDE PORT ARTHUR, TEXAS AS A POTENTIAL LOCATION; ACCOUNT NO. 120-1429-582.59-06 WHEREAS, the City of Port Arthur Section 4A Economic Development Corporation ("PAEDC") requests to market and advertise Port Arthur as a place to do business on a global market level highlighting our economic incentives and promoting these incentives nationwide so that companies build and/or relocate to the Port Arthur area. Target Industry Prospects ("TIPS") is a global company offering PAEDC direct contact with companies in Southern California that are considering an expansion or relocation, and willing to consider Port Arthur, Texas as an area to relocate or expand; and WHEREAS, at its regular Board meeting on July 5, 2016,the PAEDC Board of Directors voted to enter into a contract with TIPS to carry out their obligation to implement and develop a direct marketing campaign for the sole purpose to arrange meetings with companies in Southern California that are considering an expansion or relocation and willing to consider Port Arthur, Texas as a potential location; and WHEREAS, the cost for this targeted campaign with TIPS is $12,500 plus $500 per qualified lead as shown in Exhibit "A". Based on Port Arthur's geographic location, TIPS will emphasize our ability to move product faster and more cost effectively to recruit new companies that fit the demand of our economy as well as our workforce. NOW THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PORT ARTHUR,TEXAS: Section 1. That the facts and opinions in the preamble are true and correct. Section 2. That the City Council approves PAEDC to enter into a contract attached hereto as Exhibit"A" with TIPS in the amount of$12,500 plus $500 per qualified lead. Section 3. That a copy of the caption of this Resolution be spread upon the Minutes of the City Council. READ, ADOPTED AND APPROVED on this day of A.D., 2016, at a Meeting of the City Council of the City of Port Arthur, Texas, by the following vote: AYES: Mayor Councilmembers NOES: Derrick Freeman, Mayor ATTEST: Sherri Bellard, City Secretary #1305305 Page 2 APPROVED: � L Floyd Batis , PAED 0 APPROVED AS TO F ORM: Guy N. Goodson, PAEDC ttorne APPROVED AS TO FORM: Valecia R. Tizeno, City Attorney APPROVED AS TO AVAILABILITY OF FUNDS: is # Lfr a. CO,�r z/44 Jerry Dale, CP I FOA, Interim Director Finance #1305305 Page 3 Exhibit " A " Target Industry Prospects(TIP) Part of iGroupsOnline, Inc. PORT ARTHUR EDC California Contract 06/24/16 591 Telegraph Canyon RD#143-Chula Vista, CA 91910 THIS AGREEMENT, effective upon signing of contract, is between Target Industry Prospects of iGroupsOnline, Inc., (hereinafter referred to as "TIP"), a California corporation, and the Port Arthur EDC (Client). WHEREAS, TIP agrees to provide marketing program to Client. WHEREAS, Client agrees to retain the services of TIP, and to pay TIP immediately upon receipt of written invoice. TIP will develop and implement the following direct marketing campaign to schedule and arrange meetings with companies in Southern California that are considering an expansion or relocation, and willing to consider Texas as a potential location. Marketing Message & Design Development: TIP will work with client to develop the most appropriate message that will highlight the benefits of relocating or expanding to Port Arthur Texas specifically geared towards companies in Southern California. TIP will then create a presentation theme and graphic design that best communicate the targeted message and present Port Arthur Texas as the best alternative for companies interested in expanding or relocating Micro site: The micro-site will contain a lead-capture component, enabling prospects to fill out and submit a simple form for more information. Email Newsletter: TIP will create a graphically enhanced, customized email newsletter specifically geared toward companies. This email will be sent to key executives (Owner, VP, Partner or CFO, GM) to 3-4 key executives in each company in Southern California The interested recipient will fill out a form within the eNewsletter or use any of the other contact methods available. These methods include a toll free telephone number and an email address. If the party desires more information on their own, the eNewsletter also contains a link to the micro-site. Telemarketing/Lead Development: TIP will make direct phone contact with key executives (Owner, VP, Partner or CFO, GM) of exhibitor companies to arrange face to face meetings. Once TIP finds a qualified prospect, TIP will provide Client with a detailed report on the prospect including the exhibitor's booth # name, title, physical address, phone number, e-mail address, website, and any comments as well as schedule and arrange a face to face meeting Qualified Meetings: TIP will work with Client to arrange specific times to meet with prospects found through the email and telemarketing campaigns. The lead/meeting will be considered qualified if it meets the following criteria: The contact person will be either a business owner or key executive (e.g. CEO, President, CFO, SVP or VP). The contact person is considering moving or expanding their business in the next 24 months and is willing to consider Port Arthur Texas as an alternative. Terms & Conditions of Payment: $12,500.00 plus $500.00 per qualified meeting; the goal is a minimum of 8-10 meetings. Client to make the determination if the meeting was qualified or not TIP Client Signature: Date: Signature: Date: Name: Donald Flor N Title: President Business Development Page�RNr2 Title: / _ , * / / ..'' • 47-,:-:;-'/// , ' H'r . ,__: - . i, _ 1•J''' 11.,,, : s ' x : 7 • Port Arthur Economic Development Corp Trade Mission Proposal 2016 till O Target Industry PROSPECTS \` .�\\ t A Proven Program for Generating a High-quantity of High-quality Prospects • a • in Your Target Industries. Target Industry Qualified Prospects PROSPECTS In Your Target Industries Target Industry Prospects • Our Mission: We at(Target_Industry Prospects (TIP)) re committed to being the best and most respected marketing company in North America, serving our clients with the highest possible work ethic, and providing qualified prospects in order to create jobs. To do this we must provide excellent service and maintain a good working relationship with our clients which will last for many years. Our history of successful working relationships, some for as long as 10 years, allows us to foster and continue to build new relationships. Introduction: Target Industry Prospects has been a leader in marketing strategies and lead generation for fifteen years. We have successfully worked with many state, regional, county, and city economic development agencies. The key to our success is our ability to research target industry companies and their key contacts. We use a combination of numerous online directories and search engines to obtain these quality contacts. We research each company to obtain up to four key executives' information such as name, title, physical address, phone number, and e-mail address. Microsite: We create a custom and responsive micro-site detailing the incentives and advantages your organization has to offer specific target industries. The purpose of the micro-site is to provide specific information to demonstrate your area is ideally suited for the prospect's specific wants and needs. For example micro-sites and more information, please visit our website www.TargetlndustryProspect.com. Message: We work with you to develop the most appropriate brand and message to highlight the benefits of relocating or expanding to your area. We then create a presentation theme and graphic design which best communicate the targeted message and present your area as the best alternative for the target industries.We then deliver that message via email directly to the computer or mobile device of up to four key executives per company to request a meeting. Vetting: We thoroughly vet each company to ensure: 1. Your targeted industry criteria is meet 2. The company is considering expansion or relocation within the next 2 years 3. The company will consider your geographic region 4. TIP is able to obtain as much detail as possible regarding expansion or relocation plans • Company Information: We research the company's website and databases such as Hoovers, Linkedln, and others in an effort to provide as much information as possible about each scheduled company. Final Report: We provide a final report 7-10 days prior to your meetings with detailed information on each company; see example on page 4-5. Itinerary:We provide an itinerary with the date,time and location of each meeting; see example on page 6. Assistance: We assign one associate to assist you during your meeting dates.This associate closely monitors the email account and phone calls, should one of the meetings change or a new meeting is set, and will notify you immediately. We Produce Results: Our Focus Is On One Thing...Face-to-Face Meetings Which Produce Results...and according to our clients, we're good at it. We truly go the extra mile to find those companies which actually have expansion or relocation plans. To accomplish this, we send an initial email, two weeks later we send a follow up email, and follow up on interested replies as they are received to begin the vetting process. Page 2 Target Industry Qualified Prospects PROSPECTS In Your Target Industries TIP Marketing Strategies Trade Mission 1. Lead Development: We develop a list with a minimum of 3.000 C-level executives from companies within the target industries located in the geographical area of your choice and have the highest potential to be in expansion or relocation mode. We research each company using numerous databases, company websites, LinkedIn, and more in order to find the following information of up to three key executives per company: name, title, physical address, phone number, company website, and personal email address. 2. Marketing Branding and Message Development: We work with you to develop the most appropriate brand and message to highlight the benefits of relocating or expanding to your area. We then create a presentation theme and graphic design which best communicate the targeted message and present your area as the best alternative for the target industries. 3. Microsites: We create a custom and responsive micro-site detailing the incentives and advantages your organization has to offer specific target industries. The purpose of the micro-site is to provide specific information to demonstrate your area is ideally suited for the prospect's specific wants and needs. Example: www.TaylorTexasBusiness.com 4. Message Delivery: We create a personalized e-mail message which includes a customized toll-free number and embedded micro-site link. We then deliver that message via email directly to the computer or mobile device of up to four key executives per company, with a minimum of 3,000 key executives, to request a meeting at their office. The toll-free number is set up with your name to receive incoming calls, but is monitored by TIP associates. 5. Telemarketing: We utilize in-house telemarketers; however, we resource and closely monitor US-based, English-speaking professionals when necessary. We contact the select list of executives with the highest potential and qualify each company to confirm they are in expansion or relocation mode and interested in your region. 6. Qualified Meetings: We pre-qualify and schedule a face-to-face meeting for those who are interested and meet the criterion of a qualified meeting. A qualified meeting is a company considering expansion or relocation within the next two years, willing to consider your region. and willing to speak with you. 7. Final Deliverables:We provide two final deliverables, a company information report and an itinerary, and map links for each day's meetings. The company information report contains the following for each company: Company Name, Meeting date and time, Phone Number, Physical Address, Website, Year Established, Annual Sales, Amount of Employees, Time Frame, Type of Project, Project Location, Job Creation, Details of Type of Business; as well as the main contact's name, title, e-mail address, and comments. The itinerary contains: Company Name. Meeting date and time, Main contact's name. title, and phone number, and Company Website. Total Cost: $ 12,500.00 plus $500.00 per qualified lead Page 3 c. Target Industry Qualified Prospects PROSPECTS In Your Target Industries Example Company Information Report Company : Company 8 Confirmed Contact Name : Joe Smith, VP Date : Monday, February 29, 2016 Time : 10:00 AM Phone : 123-456-8789 ext. 123 Email : ismithCa company8.com Website : www.company8.com Address : 123 Third Avenue, Charlotte, NC 11111 Year Established : 1987 Annual Sales : $50 mil to less than $100 mil Amount of Employees : 500 to less than 1,000 Time Frame : 12 months to less than 24 months Type of Project : Relocation Project Location : 150k sq. ft. manufacturing facility Job Creation : 200+ Details: Company 8 is an international supply chain solutions company that offers design, manufacturing, distribution and aftermarket services to original equipment manufacturers (OEMs). Comments: Management has been discussing possible relocation. They are evaluating different sites. Very interested to discuss further. Would need a 150k sq. ft. manufacturing facility that would employ 200+. Timeframe: 1 - 2 years. Page 4 i fi O Target Industry Qualified Prospects In Your Target Industries Example Itinerary Meeting Trade Mission - Monday, February 29, 2016 Meeting with Company 8 @ 9:00 AM 9:00 AM Confirmed Joe Smith, VP 123-456-8789 ext. 123 Website : www.company8.com Meeting with Company 17 @ 11 :00 AM 11 :00 AM Confirmed Joe Brown, President 123-456-7890 ext. 101 Website : www.company17.com Meeting with Company 2 @ 1:00 PM 1:00 PM Confirmed John Doe, President 123-456-7890 Website : www.company2.com Meeting with Company 9 @ 3:00 PM 3:00 PM Confirmed Dave Smith, VP 123-456-7890 ext. 205 Website : www.company9.com Page 6 ' , Target Industry Qualified Prospects PROSPECTS In Your Target Industries Company : Company 17 Confirmed Contact Name: Joe Brown, President Date : Monday, February 29, 2016 Time : 11:00 AM Phone : 123-456-7890 ext. 101 Email : jbrownna company17.com Website : www.company17.com Address : 134 Main Street, Orlando, FL 11111 Year Established : 1981 Annual Sales : $25 mil to less than $50 mil Amount of Employees : 1,000 to less than 5,000 Time Frame : 12 months to less than 24 months Type of Project : Expansion Project Location : 85k sq. ft. manufacturing facility Job Creation : 150-200 Details: Company 17 is an American clothing manufacturer founded in 1959. Initially as a contractor to the United States, the company grew into an international commercial seller of fashion apparel. Comments: Interested in meeting. Have been considering expansion opportunities and would like to discuss further. Would need an 85k sq. ft. manufacturing facility that will employ 150-200 employees. Time frame: 1 — 2 years Page 5 1 N y i f1 Target Industry Qualified Prospects PROSPECTS In Your Target Industries Testimonials ➢ "Thank you for arranging client visits for Kathy and me at the 2016 Shot Show. Once again we came away with some good leads! The last 3 shows that I have attended using your appointments have been very successful."Vann Rogerson, VP North Carolina East Alliance ➢ "Thanks again for your work—it is generating some very good leads/prospects for us." John D. Chaffee, President& CEO North Carolina East Alliance ➢ "It has been a very productive week! Thanks so much for all of your help -tons of follow up actions!" Becca Hardin, President Bay County Florida Economic Development Alliance December 2015 recruiting trip to California. ➢ "Thank you for great appointments at the 2015 SEMA Show. I hope to see you again soon!" Vann Rogerson, VP NC East Alliance ➢ "Great show. You worked us hard. About 5 good projects at the 2015 PLMA Show." Jack Schuler, VP South Carolina Department of AgriBusiness ➢ "Great job scheduling meetings on my recent California trip had a lot of great meetings, looking forward to the next trip." Mark Thomas, Director of Economic Development City of Georgetown Texas ➢ "Thank you for arranging the appointments in Southern California. The mission ended up with six highly qualified meetings." Keith A. Norden, President& CEO Team Volusia Economic Development Corporation ➢ "Meetings were great; got some great leads, definitely will use your firm for our future conferences." Sumter County, SC 2014 Farnborough Air Show: ➢ "Thanks for your help, it was well worth it." Nevada Governor's Office of Economic Development: 2014 MD&M West ➢ "Meetings look great, thank you for being such a pleasure to work with." The Oklahoma Department of Commerce 2014 Farnborough Air Show: ➢ "BIO was the best we've ever had, thanks in large part to your efforts." NC East Alliance 2014 Bio International ➢ The City of Henderson, Nevada has been a client of TIP for the past seven years. While targeting the bio/health cluster, TIP arranged a face-to-face meeting with a large pharmaceutical company, which then decided to relocate to their area. The City of Henderson continues to develop their bio/health cluster and diversify in other industries by using TIP's trade show and trade mission strategies. ➢ The Northeast Texas Economic Alliance(NETEA) has been a client of TIP for the past five years. July 2015 marked NETEA's 16th trade mission to California with 3 more planned for 2016; each mission has produced an average of 10 face-to-face meetings with California companies considering an expansion or relocation. Due to the strategies implemented by TIP, several companies have relocated to the NETEA region and numerous others are in their pipeline. Page 7 1 Target Industryit Qualified Prospects t PROSPECTS In Your Target Industries References •i1 hIi ; at/PP/ alSt/LOW Bay County Florida Economic Development Alliance Becca Hardin U !0;15 '1113 SCC DO Dr' � � President Wittle. "ik 1/14, 4/144 850-215-9965 Becca(a�bayeda.com www.baycountyeda.orq South Carolina Department of Agriculture • i II& 1D•tI Jack Shuler �G1'N"jM°Co) l�tkSirrr�k�� President ;N�Y�� ,.) 'Et/ " f 7c,,[ c 3avrl�lks 843-601-4500 �acK�,nnvinycr� • cl�'1r1. 6,�L� -, (�� ,�iAls- ishuler3 cni,sc.rr.com _�_/—?(i�� www.scagribusiness.org . frit-ail - MI J i(G, 'AIN, tc--. Taylor Texas EDC • o1. a t' x/15 0/0:2?n-h1 i Mark Thomast � President/ CEO 512-352-4325 •1by mark.thomas(a�tayloredc.orq �. ^,\` k www.tayloredc.org /,,,,, c,ti-n,,�� or A Northern Nevada Development Authority • /K e l p:4 '1/13 •`i ct, Danny Campos fillotlU,K) /f1 ,Vjt, . ;(,`tu Director Biz Development 775-883-4413 A/�►h�n add ,o��,�1 ' dcamros(5 nnda.orq 7 a,11A,s1N V k www.nnda.orq br'"V 115 - 80-2314 t+tuc Matt 4- • b_un 4 lot, - Pae 8