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Home My WebLink AboutPROPOSED LOGO PRESENTATION i� lamer • L:PORT ARTHUR TEXAS LET'S COMPARE F nergy City of - Cray CURRENTLY IN USE • Designed in the 1970s. Looks dated, limited +',J possiblities for different executions. wiliort rth u r COST: UNKNOWN Texas UNDER CONSIDERATION Modern and inclusive. Modular design with mm separate icons allows multiple consistent I executions and utility for a variety ofa ;,- _ entities. Suggested positioning lines include p RT RTH R "Where Opportunity Docks," a clever way A to embrace the city's port heritage and look RI , E X A S forward to the future. COST: $6,950 (With 5 months of multiple revisions we are currently at $11,500 in design expenses) PREVIOUS REBRANDING EFFORT Clean and neat, but exclusively focused on industry. POT-A4I-1-1U4 COST: $75,000 e•SullivanAdvertising&Design PORT ARTHUR BRANDING :: 1 LOGO ITERATIONS ..... ...,, gem., 0chIr 4_ i i ARTHUR TEXAS PORTTXHUR A S Al A2(alternative industry icon) 4111111e& 41111111\ iPl4ii FiJiai 0 I. -- - , pORTJjIJHUR TEXAS A3(agency-recommended color palette) A3(suggested color palette from community member) iri i mogionagg% 0 PORT ARTHUR TEXAS I B1 e.SullivanAdvertising&Design PORT ARTHUR BRANDING :: 2 SLOGANS Where Opportunity Docks SLOGAN 1 People. Power. Possiblity. SLOGAN 2 People. Power. Opportunity. SLOGAN 3 e.SullivanAdvertising&Design PORT ARTHUR BRANDING :: 3 .,. ..... ,_,„...._. , LOGOS IN USE ,....., ....two, .... --=-- 1111 -•••:. erg ci.----'.7. ---.....:,,,,,I,.....„:4:. PORT A PORT nRTHuR r E x TEXAS A s ' - 4. 4 sotik4 11.4% -..1. aliklickka .. - Vii)lik%11-11s It N s I 1 , „. . . , , ,. ... . • 1 ---- RTflm _,.. 'II 0.0. .i.;:,-, 0.2,-„,,I, c:3•., ,'ii • ' 0 ! 0 4 = .., ;22 al 4 PoT,RYHuR PIYHuR RIPoRT, J9. lig u R pow Raffle ,pooTR.HuR - • 1 . AlitkiV, OW_ _ r , , .,..... , ......__ __ PORT ARTHUR BRANDING :: 4 e.SullivanAdvertising&Design OVERVIEW Over the past 5 months, our agency has worked with the City of Port Arthur Rebranding committee to reach out to the citizens of Port Arthur for feedback about the City's rebranding efforts. This community outreach has included appearances by council members on local television and radio programs, in local newspapers as well as social media posts directing Port Arthur citizens to the website to give public comments on the logo. Television Radio Social Media / Facebook / Twitter • KFDM Channel 6 • iHeart Media • KFDM Channel 6 • KLVI 560 AM Fox 4 KCOL 92.5 Fox 4 • KYKR 95.1 • KBMT Channel 12 • KIOC 106.1 • KBMT Channel 12 • Cumulus • KJAC NBC • KKMY 104.5 • KJAC NBC • KQXY 94.1 • CW 10 . KLVI 560 AM • CW 10 • KAYD 101 .7 MY TX • KYKR 95.1 • MY TX • KTCX 102.5 • Cumulus • Beaumont Enterprise • 1450 AM Newspaper • KQXY 94.1 • Port Arthur News Beaumont Enterprise • KAYD 101 .7 • Orange Leader • Port Arthur News • KTCX 102.5 • El Noticiero • Orange Leader • 1450 AM • iHeart Media • El Noticiero • KCOL 92.5 • Houston Chronicle • KIOC 106.1 • KKMY 104.5 e.SullivanAdvertising&Design PORT ARTHUR BRANDING :: 5 FEEDBACK SITE ■ Positive:36 Website intro copy reads: No Opinion:4 We are excited about our future and looking forward to your feedback! ■ Negative:2 As we work toward a bright future for our city and our communities, the City of Port Arthur is incredibly excited to unify our efforts under one distinct brand. This brand will need to reflect four individual entities: the City of Port Arthur, the Economic Development Corporation, the Chamber of Commerce, and the Convention and Visitors Bureau. This is an effort for the entire city. We want all members of our community to be involved. So look at the logo options, check out the different positioning lines, and give us your feedback. ' Rebranding VVe are asked about our future and looking forward to your Medbackl Rebranrtng 1 the City of the City of Port Arthur Aswawork tore.a bright futurefor our dare.our communities.the Ply of Pat Pytnur Port Arthur k Incredibly codled to unly our efforts under ono dkunet brand Toil Sand Will neee to reflect lour Individual entreat the City re Port A,thur.No Ewnoneo Porobpmant ,.a. Cerra..oa.the Chamee,of Commerce end the Convention and Mallon Bro. L.. That.an effort tor the entire city.wewant MI member,of ouroommuerte to Oa leveled. - '°"`°'"°"" same as tae low riptkra sed out..crew.nt easement,no..,...glee,.your ., emelbaeir. AIM.. '-:..µ .. .. y M �...._..,_��. :� PORT ARTHUR TEXAS x..�.. r iv....K..�....i w.............y i.n.free.....r .,.r,Y....ee.t...,.e.�.,. .. n. i.+....dr..w.-.-aln....e..4••-. �......r i. .c„0..h.... w.r,...ea..y.. ..e IY.T.., e.i^e.W.a Ole* .n.r.....✓0040..r.,.M,r Me.y... fora...r,�..n..n.....W....r.1.a.e.rfM n x`... MNIEr ••• ,i .............. _ .14,..,.... e s U _......n -..e..... - L.' J Rebranding Re rand"ng Moving forward together. . . I. the City of thr Cay r,l a . .�.,..r..m...... Port Arthur Purl Arthur 000;0,,0000, " " tee.. ,r.......n.....,. eve Rattan..Leo Pouter,lows 1.•• .r,mtm.aver row,rrr, Where Opportunity Docks MEN e.SullivanAdvertising&Design PORT ARTHUR BRANDING :: 6 ESTIMATED PRICE In July of 2016 we responded to an RFP that the City of Port Arthur sent out to the public. We were then hired by the city of Port Arthur to design a new logo and slogan for the city. The logo design was to include the spirit of the following concepts: Water, Oil Nature, Cultural, Railroad, Ship channel, Port Arthur MLK Bridge, Manufacturing, Connecting the community, & Pride. Below are the estimated cost of the follow through once the logo is approved. These items are recommended to do but not all of the items have to be completed at the same time. Setup / Delivery $1 ,500.00 Brand Standards Book $1 ,600.00 Letterhead (5000) $410.00 Envelopes (5000) $475.00 * Price total for Setup, Delivery, Brand Standards Book, Letterhead, Envelopes = $3,985 Per Vehicle / Per Person: Business Cards 500 Cards (per person) $55.00 Vehicle / Equipment Logo 6"X 9" (1000 Stickers) $673.00 total Vehicle Logo 30"x18" (per vehicle) $55.00 Polos $20.00 Hats $7 00 T-shirts $12.00 Long and Short Sleeve Dress Shirts $26.00 * Price total based on 100 quanity of all of the above = $18,173 e•SullivanAdvertising&Design PORT ARTHUR BRANDING :: 7