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HomeMy WebLinkAboutPR 19621: EDC BILLBOARD ADVERTISING 'City cert cfrtI r Interoffice Memo Mayor, City Council, City Manager From: Floyd Batiste )/P ate: December 12, 2016 tg: P. R. No. 19621; Council Meeting on December 27, 2016 A RESOLUTION AUTHORIZING THE CITY OF PORT ARTHUR SECTION 4A ECONOMIC DEVELOPMENT CORPORATION TO ADVERTISE A LOCAL MARKETING CAMPAIGN ON THREE (3) BILLBOARDS IN PORT ARTHUR, TEXAS THAT ADVERTISE ECONOMIC DEVELOPMENT STARTS AT HOME FOR SIX (6) MONTHS DURING FISCAL YEAR 2016-2017 AT A COST NOT TO EXCEED $14,203 P.R. NO. 19621 12/12/16 RML RESOLUTION NO. A RESOLUTION AUTHORIZING THE CITY OF PORT ARTHUR SECTION 4A ECONOMIC DEVELOPMENT CORPORATION TO ADVERTISE A LOCAL MARKETING CAMPAIGN ON THREE (3) BILLBOARDS IN PORT ARTHUR, TEXAS THAT ADVERTISE ECONOMIC DEVELOPMENT STARTS AT HOME FOR SIX (6) MONTHS DURING FISCAL YEAR 2016-2017 AT A COST NOT TO EXCEED $14,203 ($7,000.00 FROM ACCOUNT NUMBER 120-1429-582.59-06 AND $7,203 FROM ACCOUNT NUMBER 120-1429-582.53-00) WHEREAS, the City of Port Arthur Section 4A Economic Development Corporation (the "PAEDC") desires to advertise in Port Arthur as a place to shop, eat and be entertained in the Port Arthur market; and WHEREAS, at its regular Board meeting on December 5, 2016, the PAEDC Board of Directors voted to advertise on three (3) billboards in the Port Arthur market to encourage citizens to shop, eat and drink in Port Arthur; and WHEREAS, the cost for the three (3) billboards in the Port Arthur market using Lamar Advertising through Four Alarm Productions at a cost not to exceed $14,203 for fiscal year 2016-2017 as shown in Exhibit "A"; and WHEREAS, through Four Alarm Productions, Lamar Advertising will locate three (3) high traffic billboards in the Port Arthur market which attracts a total of 281,990 people weekly as shown in Exhibit "B"; and NOW THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PORT ARTHUR, TEXAS: Section 1. That the facts and opinions in the preamble are true and correct. Section 3. That a copy of the caption of this Resolution be spread upon the Minutes of the City Council. READ, ADOPTED AND APPROVED on this day of A.D., 2016, at a Meeting of the City Council of the City of Port Arthur, Texas, by the following vote: AYES: Mayor , Councilmembers , NOES: . Derrick Freeman, Mayor ATTEST: Sherri Bellard, City Secretary APPROVED: `—" / / ' Q i Floyd Batiste,"AEDC CEO APPRO , ID AS TO "a RM: Guy N. Goodson, PAEDC At a ey #1341074 Paget APPROVED AS TO AVAILABILITY OF FUNDS: r x )1L04/4 "C‘' /4' 1—4 4 Jerry Dale, CPA/CGFO,Director Finance f#/.?/,//gb #1341074 Page 3 Exhibit " A " Four Alarm Productions Invoice PO Box 3546 Date Invoice# Beaumont, TX 77704 12/6'2016 161208 Bill To CITY OF PORT ARTHUR EDC ATTN:ACCOUNTS PAYABLE PO BOX 1089 PORT ARTHUR,TX 77641 P.O. No. Terms Project NET 10 Quantity Description Rate Amount OUTDOOR ADVERTISING-6 MONTH CONTRACT JANUARY 2017-JUNE 2017 BOARD#9042-GULFWAY DR W/O 6TH AVE 4,320.00 4,320.00 BOARD#471-HWY 69 @ REGIONAL DR 4,104.00 4,104.00 BOARD#9782-TWIN CITY HWY®HOGABOOM RD 5,529.00 5,529.00 ART AND DESIGN 250.00 250.00 **PRINTING IS INCLUDED** WE APPRECIATE YOUR BUSINESS Total $14,203.00 Ralloda McClain-Lee From: Paula Bothe <paula@gt.twcbc.com> Sent: Wednesday, December 14, 2016 9:02 AM To: Ralloda McClain-Lee Cc: tisha Self Subject: Port Arthur Economic Development artwork Ralloda-how about this? pb VERY IMPORTANT TO ORDER, REFERENCE THIS ID#:CONIVEICac, DriNVELOP NI . s„ , , _ fri 0 opt d . Air4 Shop, Eat & Be Entertained f t home poffr*ARTHuit { 4 x {LAMA R'; Special Notes: (LAA✓!,4/i) shotterstock irnage ►THIS DESIGN WAS CREATED BY LAMAR ADVERT!: AND CANNOT BE USED FOR ANY OTHER ADVERTIS PURPOSES WITHOUT WRITTEN PERMISSION. Product Size: 14-0 x 48-0 HI-res Vinyl I Eco Flex Plant Belmont,Texas Artist:Terry Bourns CAP Facility:Baton Rouge,lA Tuesday, December 13 2016 Paula Bothe Four Alarm Productions P. 0. Box 3546 Exhibit " B " CL.AA4A1? PT ARTHUR BULLETINS Map Icon Label Panel# TAB ID Media/Style Facing H x W *Weekly Ilium. Impressions 1 471 349376 Permanent Bulletin/ North 12'0"x 40'0" 162246 YES Regular Location: HWY 69 @ REGIONAL DR. E/S Current Advertiser: SELF PROMO Rate: $600.00 Booking Ranges: 11/22/16- 12/19/17 2 5091 30493498 Permanent Bulletin/ East 14'0"x 48'0" 147189 YES Regular Location: HWY 73 E/O HWY 69 S/S Current Advertiser: SELF PROMO Rate: $935.00 Booking Ranges: 11/22/16- 12/19/17 3 7172 0 Permanent Bulletin/ South 10'6"x 36'0" Pending Audit YES PanelFree Location: Twin City Hwy S/O Hogaboom Rd E/S Current Advertiser: SELF PROMO Rate: $1,080.00 Booking Ranges: 11/22/16- 12/19/17 4 9330 349468 Permanent Bulletin/ South 26'0"x 24'0" 42550 YES Regular Location: TWIN CITY HWY 500'N/O HWY 365 Current Advertiser: LAMAR SELF PROMO-BEAUMONT,TX Rate: $800.00 Booking Ranges: 11/22/16-12/19/17 5 9782 349512 Permanent Bulletin/ North 14'0"x 48'0" 89728 YES Regular Location: TWIN CITY @ HOGABOOM RD BTB W/S Current Advertiser: SELF PROMO Rate: $930.00 Booking Ranges: 11/22/16- 12/19/17 6 9973 7405166 Permanent Bulletin/ North 26'0"x 24'0" 55891 YES Regular Location: TWIN CITY HWY N/O AVE J W/S Current Advertiser: SELF PROMO-LAMAR BEAUMONT Rate: $800.00 Booking Ranges: 11/22/16- 12/19/17 Total Weekly Impressions: 497604 "Impression values based on:18+ etl ifge iCut' , Start dere ` �. W ... Misr Niiiiii 7 . . 4 . • . k Location#1 Advertising Strengths:THIS LOCATION IS IN THE AREA OF MULTIPLE HOTELS, MOTELS, AND RESTAURANT , ESTABLISHMENTS. IT IS A LEFT HAND READ VIEWED BY SOUTH BOUND TRAFFIC IN THE PORT ARTHUR AREA. gMarket: PORT ARTHUR c—i) Panel: 471 � TAB Unique ID: 349376 Location: HWY 69 @ REGIONAL DR. E/S La t/Lo n g: 29.9389/-93.9827 ,' _?" '' Media/Style: Permanent Bulletin/Regular '` *Weekly Impressions: 162246 'r Panel Size: 12'0"x 40'0" Spec Sheet Vinyl Size: 13'0"x 41'0" Facing/Read: North/Left C?< Illuminated: YES Rate: $600.00 �► Current Advertiser: SELF PROMO Google Map data @2016 Google *Impression values based on: 18+yrs lV •-Sr1110 I Beaumont,TX ! 877-526-2781 i Physical Address:4520 W Cardinal Dr,Beaumont,TX 77705 1 Mailing Address:P.O.Box 21580,Beaumont,TX 77720-1580 ~so, - le i (slit � A ". .4. ' Still wading on r r r .forrpn .. too late 4. • .\lti niul'at Cans t, 1,,,,_;.. ! Y . �u, M!0 4 .._ _ 4 . i'„; . _ keLa er.corn Beaumont (4c " _. .7 a •-1 ter► AO1 r i i+7g • ' Location#5 Advertising Strengths:9782-South bound travelers on Twin City Hwy will get a great eye level view of this right hand read that is IT:'`' illuminated. Market: PORT ARTHUR Panel: 9782 5c2 ` t'' `r' TAB Unique ID: 349512 Location: TWIN CITY @ HOGABOOM RD BTB W/S H La t/Long: 29.9427/93.9438 `7 Media/Style: Permanent Bulletin/Regular ` *Weekly Impressions: 89728 _ Panel Size: 14'0"x 48'0" Spec Sheet Vinyl Size: 15'0"x 49'0" Facing/Read: North/Right 0k3' ' "% Illuminated: YES Rate: $930.00 Current Advertiser: SELF PROMO Google `" Map data 072016 Google *Impression values based on: 18+yrs Beaumont, TX 877-526-2781 1 Physical Address:4520 W.Cardinal Dr.,Beaumont,TX 77705 Mailing Address:P.O.Box 21580,Beaumont,TX 77720-1580 (L ,ztA44I? ) PORT ARTHUR ECONOMIC DEVELOPMENT Map Icon Label Panel# TAB ID Media/Style Facing H x W *Weekly Ilium. Impressions 1 9042 349442 Poster/Retro West 10'6"x 22'9" 38568 NO Location: GULFWAY DR @ 2ND SOUTH SIDE Current Advertiser: MCDONALD'S Rate: $800.00 Booking Ranges: 12/19/16-03/12/17 2 9051 349443 Poster/Retro East 10'6"x 22'9" 30016 NO Location: GULFWAY DR W/O 6TH AVE S/S Current Advertiser: METRO PCS Rate: $800.00 Booking Ranges: 12/19/16-03/12/17 ,� 3 9261 349466 Poster/Retro North 10'6"x 22'9" 14491 NO Location: 9TH AVE N/O 25TH ST E/S Rate: $800.00 Booking Ranges: 12/19/16-03/12/17 4 9412 349477 Poster/Retro South 10'6"x 22'9" 10881 NO Location: HOUSTON AVE @ 14TH ST E/S Rate: $800.00 Booking Ranges: 12/19/16-03/12/17 5 19451 349162 Poster/Retro East 10'6"x 22'9" 18759 NO Location: GULFWAY DR E/0 MAIN S/S Current Advertiser: INKMASTERS TATTOO SHOW Rate: $800.00 Booking Ranges: 12/19/16-03/12/17 Total Weekly Impressions: 112715 'Impression values based on:18+ P1l: Che1lH t ': r';' i •- — —- 40. ill A 1101 - ark: —-.. -- ,,,,e. :„.,_ . rimaiiiiielPaniiiit,_,..,,,,, a Location#2 Advertising Strengths:This panel is exposed to consistent traffic. Industry near by along with shopping and food stops. Gulfway is a main artery for commuting in Port Arthur. Panel is viewable when traveling West towards Motiva and the Historic West side. Market: PORT ARTHUR Panel: 9051 TAB Unique ID: 349443 V Location: GULFWAY DR W/O 6TH AVE S/S Lat/Lo n g: 29.9039/-93.9239 Media/Style: Poster/Retro *Weekly Impressions: 30016 • ea Panel Size: 10'6"x 22'9" Spec Sheet Vinyl Size: 10'6.5"x 22'9.5" • Facing/Read: East/Left ,3' Illuminated: NO c-,,u Rate: $800.00 Port Arthur Current Advertiser: METRO PCS Google Map data©2016 Google I *Impression values based on: 18+yrs 011M100T'1 Beaumont,TX 877-526-2781 Physical Address:4520 W.Cardinal Dr.,Beaumont,TX 77705 Mailing Address:P.O.Box 21580,Beaumont,TX 77720-1580 CLAMAkir?) PORT ARTHUR ECONOMIC DEVELOPMENT Map #1 1 ,.- _ f• .1-4,to 46 \ :, __,,.........1, C3 -,..... f 44'4' dii• / iiris4" $' ,-- ....., ,.. . .t, .;..,. Q.•.--. , ...0 cf, ' q... „-... ..,..6- --, Port Arthur ,p ,s-s• -v.- . . ...... ... c, ‘.. 0 4, , , ,y "*. 4 . , Putt „r e ,./, 31. • — I,!_ap data 02016 Googt • CL A A4.4. 1? ) PT ARTHUR BULLETINS Map#1 Pert Neclu:. Park Central ;,... Gardens Port Neches ..7i ..,':,' _ r ,i.: '. ... -..,..- . , •;-- :-: ' _ .., ,.., ...„. Nederland , -! CD :4,11 4, 1 ,‘ „ -.2..-.7. . ., OD . — ..-. .. ., Groves .' 0 42 , Ild ... i ::, t cc' ., .6/0. cja ....'-' \ N,,,,..4...\\.114:: i O© 44-t, , . ,..3. : ,, , 41: '•-: _,,.. I ,-„. .k ... ,:- A, , -4 -.... ,,..., 4 .;' --- , ....;?-2. ..P J 'Y / 4,,4104, 4,14. ,zr. 4 .,. 0 ., . 11to .. • ...., J„ , .. ,•.,, ,,,,... 6,. „•• , ,, Port Arthur Google . .„ . Map data 02116 Google