HomeMy WebLinkAbout(01) 21_05_11- Port Arthur Wayfinding & Signage Council PresentationPORT ARTHUR
WAYFINDING + SIGNAGE PROGRAM
MAY 11TH, 2021
A PROUD PAST BUILT ON THE VALUES OF AMERICAN
ENTERPRISE AND AN HONEST DAY’S WORK.
VISION
City of Port Arthur
Clark Condon and Judson Design seek to establish a signage and wayfinding system that goes beyond functional site marking and navigation and
becomes an expression of optimism, pride and energy for the city. A successful program will inject new life into city locations and amenities, and
provide a foundation for marketing the city for both economic development and tourism.
The use of branded signage programs as a means of amplifying and re-energizing the competitiveness, desirability, and visibility of cities extends
around the globe. Paris, Boston, and other cities have energized the local economy and captured the imagination of visitors. Yet Port Arthur need
not look around the world for inspiration. The nearby city of Lafayette LA has successfully branded itself on the culinary, musical and arts cultures
that have gravitated to the city via its own energy economy. It is now second to only New Orleans as a destination in the state. Washington on the
Brazos has recently branded itself as the birthplace of Texas, with a compelling and visceral visual brand based on historical woodtypes used for
the eras handbills and posters.
The common thread between all these efforts lies in the development of these city brands to reverse conditions in which “once stable middle-class
neighborhoods (that) have long been sliding toward disinvestment, neglect and isolation.*” These efforts remain to true to the local history and
culture, and have helped drive new investment, economic growth, and tourism. Using the resources at Port Arthur’s disposal, Clark Condon
and Judson Design will create a branded system for the program that respects the heritage of the community, and launches a new expression of
optimism, vitality and energy.
* Source: https://knightfoundation.org/reports/common-goals-different-approaches/
City of Port Arthur
BRANDING VISION
City of Port Arthur
DESIGN
CONCEPTS
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Design Concept
NAUTICAL HERITAGE
This concept centers on the maritime tradition and
history of the port itself. The distinct history of Port
Arthur, and its economic engine, remain strongly
focused on this pivotal resource. This maritime
industry is not only historical in nature—it is
also a wellspring of community pride. The visual
concept expresses nautical traditions via flags and
banners, the bold typography applied to merchant
ship names, and the sturdy trusses, wharves and
warehouses of the port and shipyards.
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Inspiration
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Inspiration to Design Exploration
NAUTICAL HERITAGE
2016 PORT ARTHUR
C OMPREHENSIVE PLAN
ENERGY + NAUTICAL =
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Schematic Design
Salvo Sans Condensed Regular
Salvo Sans Condensed Bold
Palette
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TYPE AND COLOR PALETTE
City of Port Arthur
GATEWAY
SIGNAGE
P RIM ARYSECONBD A RYLEGEND
00 125’250’500’n1
1
2
2
3
3
4
4
5
5
TX-96 @ TX-73
PRIMARY MONUMENT SIGNAGETX-82 @ TX-73
TX-73 CORRIDOR
SECONDARY MONUMENT SIGNAGE
TX-96 NORTH AXIS
TX-96 @ RAILWAY CROSSING
POINTS OF INTEREST LEGEND
City of Port Arthur
GATEWAY OPPORTUNITIES
TX-73
TX-73GULFWAY DR.
PROCTER ST.TX-82TX-73 TX-93TX-93TX-96TO ORANGETO BEAUMONTT
O
H
O
U
S
T
O
N
PORT ARTHUR. the energy cityPORT ARTHUR. the energy cityPORT ARTHUR. the energy city
NAUTICAL HERITAGE
Schematic Design
Primary Monument Signage (WEST ELEVATION)
Located on main highway intersection
TX-95 at TX-73
Primary Monument Signage (NORTH ELEVATION)
Located on main highway intersection
TX-95 at TX-73
PORT ARTHUR. the energy cityPORT ARTHUR. the energy cityPORT ARTHUR. the energy city
NAUTICAL HERITAGE
Schematic Design
Secondary Monument Signage
Located on highway corridors,
access points and intersections
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Schematic Design
This signtype takes advantage of existing (historical) structures — integrating the
old with the new. These signtypes can be very cost-effective as they don’t require new
materials and fabrication cost for the structure and substrate materials.
NAUTICAL HERITAGE
OPTION_1
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Schematic Design
This signtype takes advantage of existing (historical) structures — integrating the
old with the new. These signtypes can be very cost-effective as they don’t require new
materials and fabrication cost for the structure and substrate materials.
NAUTICAL HERITAGE
OPTION_2
DESTINATION
SIGNAGE
City of Port Arthur
PLEASURE ISLAND
00 125’250’500’n4
1 5
2
3PARKS + RECREATION
TX PARKS + WILDLIFE DEPT.
FACILITIES
FIRE STATIONS
SERVICES
SCHOOLS
LANDMARKS
POINTS OF INTEREST
LEGEND
City of Port Arthur
DESTINATION SIGNAGE OPPORTUNITIES
BUILDING SPARKSFACILITIESSERVICESLANDMARKSLEGEND
16TH ST.GULFWAY DR.
TO ORANGE
TX-73
TX-73
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E.
LEWIS DR.
32ND. ST
9TH AVE.JEFFERSON DR.MAIN AVEPROCTER ST.TX-82WOODWORTH BLVD.TO BEAUMONTTO HOUSTON
2
1
5
4
4
4
4
4
4
4
4
4
4
3
3
ENLARGEMENT
POLICE DEPARTMENT
POST OFFICE
VETERANS SERVICE OFFICE
SCHOOLS
00 125’250’500’n1 7
2 8
4
3 9
5
6
12
10
13
11
CITY HALL + PUBLIC WORKS
MUSEUM OF THE GULF COAST
COMMUNITY CENTER
PORT ARTHUR PAVILION
HOUSING AUTHORITY
MUNICIPAL COURT
FIRE STATIONS BUU MON BUDDHIST TEMPLE
POMPEIIAN VILLA
City of Port Arthur
DESTINATION SIGNAGE OPPORTUNITIES
DESTINATION SIGNAGE - enlargement
BUILDING SPARKSFACILITIESSERVICESLANDMARKSLEGEND
16TH ST.
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.
PROCTER ST.TX-82WOODWORTH BLVD.9TH AVE.1
2
5
6
4
9
7
7
7
13
12
BUILDINGS FACILITIES SERVICES LANDMARKS
POINTS OF INTEREST
LEGEND
3
10
11
11
11
11
11
8HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.STILWELL BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E
.
00 125’250’500’nCity of Port Arthur
DESTINATION SIGNAGE OPPORTUNITIES
DESTINATION PARKS - overall DESTINATION PARKS - enlargement
BUILDING SPARKSFACILITIESSERVICESLANDMARKSLEGEND
16TH ST.GULFWAY DR.
TO ORANGE
TX-73
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E.
LEWIS DR.
32ND. ST
9TH AVE.JEFFERSON DR.PROCTER ST.TX-82WOODWORTH BLVD.TO BEAUMONTTO HOUSTON
GRIFFING PARK
JARED N. LOGAN PARK
MEMORIAL PARK
VETERANS MEMORIAL PARK
HERMAN PARK
JOHNSON CEMETARY
PIONEER PARK
HOFFPUAIR FIELD
LAKEVIEW PARK
RIVERFRONT PARK1
1
5
5
9
2
2
6
6
3
3
9
7
7
4
4
8
8
AUXILARY FIELD
CALVERY CEMETARY
CECIL REYNOLDS PARK
CELEBRATION PARK
FAIRLEA PARK
IMMIGRANT PARK WEST GROVES PARK
LONDON BRIDGE PARK
ROSE HILL PARK
PARKS
POINTS OF INTEREST
LEGEND
10
14
18
19
19
15
13
17
18
14
11
11
15
16
12
12
16
17
10
13
ENLARGEMENT
TX-73MAIN AVE
DE QUEEN PARK
MONTGOMERY PARK
HUGHEN PARK
ROOSEVELT PARK
WASHINGTON PARK
WESTSIDE PARK
LIONS PARK
TEXACO PARK
00 125’250’500’n1
5
9
2
6
3
7
4
8
BLUE BONNETT PARK
BOARDWALK PARK
BRYAN PARK
CARVER TERRACE PARK
CIVIC PARK
MARTIN FIELD
City of Port Arthur
DESTINATION SIGNAGE OPPORTUNITIES
DESTINATION PARKS - enlargement
BUILDINGSPARKSFACILITIESSERVICESLANDMARKSLEGEND
16TH ST.
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.STILWELL BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E
.
PROCTER ST.TX-82WOODWORTH BLVD.9TH AVE.PARKS BIKE TRAIL SEAWALL DRIVE
POINTS OF INTEREST
LEGEND
10
11
10
11
13
14
14
12
12
13
1
2
3
5
4
6
78
9
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Schematic Design
NAUTICAL HERITAGE
Secondary Destination
Located at main entrances to
buildings and adjacant to landmarks
Primary Destination
Located at main entrances to parks
and adjacant to landmarks
DIRECTIONAL
SIGNAGE
City of Port Arthur
00 125’250’500’nCity of Port Arthur
DIRECTIONAL SIGNAGE OPPORTUNITIES
GULFWAY DR.SECONDARYPRIMARYSTILWELL BLVD.THOMAS BLVD.MEMORIA L BLVD.RAN SOM HO WARD S T.NEDERLAND AVE.BL UE BONNET AVE.LEGEND
ENLARGEMENT
PLEASURE ISLAND
4
1 6
8
7
5
2 7
9
9 8
7
6
3PARKS + RECREATION
TX PARKS + WILDLIFE DEPT.
FACILITIES
FIRE STATIONS
SERVICES
SCHOOLS
LANDMARKS
POINTS OF INTEREST
LEGEND
PARKS
16TH ST.GULFWAY DR.
TO ORANGE
TX-73
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E.
LEWIS DR.
32ND. ST
9TH AVE.JEFFERSON DR.PROCTER ST.PROCTER ST.TX-82WOODWORTH BLVD.TO BEAUMONTTO HOUSTON
2
1
5
4
4
4
4
4
4
4
4
4
4
3
3
FAIRLEA PARK
VETERANS MEMORIAL PARK
CECIL REYNOLDS PARK
RIVERFRONT PARK
JARED N. LOGAN PARK
10
10
TX-73MAIN AVEPRIMARY
DIRECTIONAL
SIGNAGE
SECONDARY
DIRECTIONAL
SIGNAGE
00 125’250’500’nCity of Port Arthur
DIRECTIONAL SIGNAGE OPPORTUNITIES
GULFWAY DR.SECONDARYPRIMARYSTILWELL BLVD.THOMAS BLV D.MEMORIA L BLVD.RANSOM HOWARD ST.NEDERLAND AVE.BLU EBONN ET AVE .LEGEND
DIRECTIONAL SIGNAGE - enlargement
PRIMARY
DIRECTIONAL
SIGNAGE
SECONDARY
DIRECTIONAL
SIGNAGE
POINTS OF INTEREST
LEGEND PARKS
POLICE DEPARTMENT
POST OFFICE BRYAN PARK
VETERANS SERVICE OFFICE LIONS PARK
SCHOOLS ROOSEVELT PARK
1 7
2 8
4
3 9
5
6
12 14
14
10 17
13 15
15
16
16
17
11 18
18
CITY HALL + PUBLIC WORKS
MUSEUM OF THE GULF COAST
COMMUNITY CENTER
PORT ARTHUR PAVILION
HOUSING AUTHORITY
MUNICIPAL COURT
FIRE STATIONS BUU MON BUDDHIST TEMPLE BLUE BONNETT PARK
POMPEIIAN VILLA BOARDWALK PARK
BUILDINGS FACILITIES SERVICES LANDMARKS
16TH ST.
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.STILWELL BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E
.
PROCTER ST.TX-82WOODWORTH BLVD.9TH AVE.1
2
5
6
4
9 7
7
7
13
12
3
10
11
11
11
11
11
8
PORT ARTHUR. the energy city
Primary Directional
Located on main thoroughfares
and major intersections
Secondary Directional
Located on feeder thoroughfares
before intersections
Schematic Design
NAUTICAL HERITAGE
PORT ARTHUR. the energy city
INFORMATIONAL
SIGNAGE
City of Port Arthur
00 125’250’500’nCity of Port Arthur
INFORMATIONAL SIGNAGE OPPORTUNITIES
BANNERS NAVIGATIONiNFORMATIONLEGEND
HISTORICAL
INFORMATIONAL
SIGNAGE
NAVIGATIONAL
INFORMATIONAL
SIGNAGE
BANNER
PROGRAM
POINTS OF INTEREST
LEGEND
1
2
5
3
4
6
7
PORT ARTHUR SAVINGS BANK
POST OFFICE & FEDERAL BUILDING
MARCONI TOWER
HOTEL SABINE
GATES MEMORIAL LIBRARY
PORT ARTHUR FEDERATED WOMEN’S CLUBHOUSE
ELLWOOD CRAIG HOUSE
POINTS OF INTEREST
16TH ST.
PORT ARTHUR HISTORIC DISTRICTPORT ARTHUR DOWNTOWN DISTRICT
W. REV DR. RANSOM HOWARD ST.
THOMAS BLVD.HOUSTON AVE.AUSTIN AVE.DEQUEEN BLVD.STILWELL BLVD.NE
D
E
R
L
A
N
D
A
V
E
.
BLUE
B
O
N
N
E
T
A
V
E
.
PROCTER ST.TX-82WOODWORTH BLVD.9TH AVE.1
2
5
6
4
7
3
PORT ARTHUR. the energy cityPORT ARTHUR. the energy city
Schematic Design
NAUTICAL HERITAGE
Information — Orientation + navigation
Located in pedestrian areas with map graphics
and a legion with locations of featured historic
landmarks, buildings, parks, facilities, etc.
Information
Located in pedestrian areas to identify key
historic landmarks, buildings, events, etc.
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DOWNTOWN DISTRICT
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• Adipiscing Elitsed Diam
• Nonummy Nibh
• Lorem Ipsum Dolor
• Sit Amet
• Consectetuer Adipiscing
• Elitsed Diam Nonummy
• Nibh Euismod
• Tincidunt Ut Laoreet
• Dolore Magna Aliquam
• Erat Volutpat
• Ut Wisi Enim Ad
• Minim Veniam Quis Nostrud
• Exerci Tation Ullamcorper
• Suscipit Lobortis
Canvas Banner
These banners would be flown on
existing street lamp post as a visual
representation of the Port Arthur brand.
HOTEL SABINE
PORT ARTHUR. the energy city
0’
5’
10’
15’
20’
HOTEL SABINE
City of Port Arthur
SIGNAGE FAMILY
Directional Signage
(Single-Post)Monument Signage Monument Signage
Directional Signage
(Single-Post)
Directional Signage
(Double-Post)
Directional Signage
(Double-Post)
Informational Signage
(Information)
Informational Signage
(Orientation + Navigation)
PRIMARYPRIMARYSECONDARY SECONDARY PRIMARY SECONDARY PRIMARY SECONDARY
PORT ARTHUR
WAYFINDING + SIGNAGE PROGRAM
MAY 11TH, 2021