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Home My WebLink AboutPR 18904: PAYMENT OF INVOICE BY EDC TO MULTIVIEW INC. P.R. No. 18904 3/9/15 RML RESOLUTION NO. A RESOLUTION AUTHORIZING THE PAYMENT OF AN INVOICE BY THE CITY OF PORT ARTHUR SECTION 4A ECONOMIC DEVELOPMENT CORPORATION IN THE AMOUNT OF $11,760.00 TO MULTIVIEW, INC., OF DALLAS, TEXAS, FOR A BEHAVIORAL TARGETED CAMPAIGN, IN AN AMOUNT NOT TO EXCEED $11,760.00. FUNDS ARE AVAILABLE IN PAEDC ACCOUNT NO. 120-1429-582.59-06. WHEREAS, the City of Port Arthur Section 4A Economic Development Corporation ("PAEDC") requests to market and advertise Port Arthur as a place to do business on a global market level highlighting Port Arthur's economic incentives and promoting these incentives nationwide so that companies build and/or relocate to the Port Arthur area; and WHEREAS, MultiView is a behavioral advertising company offering PAEDC 700,000 impressions plus 300,000 bonus impressions based on manual and algorithmic campaign optimization, competitive analysis for market share regarding targeted advertising, custom agency IAB compliant creative advertising design, reflecting brand initiatives; and WHEREAS, at a special Board meeting on February 23, 2015, the PAEDC Board of Directors voted to enter into a service agreement with MultiView for a targeted campaign for 2015 at a cost not to exceed $11,760, as set forth in the executed agreement attached hereto as Exhibit "A"; and WHEREAS, after 180 days, if MultiView has not delivered fifty (50%) percent of the stated impressions, PAEDC can terminate this agreement without penalty; and WHEREAS, this targeted campaign will carry 700,000 impressions plus 300,000 bonus impressions, which will allow PAEDC the opportunity to keep up with manual and algorithmic campaign optimization; and WHEREAS, the cost for this targeted campaign with MultiView is $11,760, and based on Port Arthur's geographic location as well as our ability to move product faster and more cost effectively, we need to be able to capture and retrieve data more efficiently and effectively to continuously identify our return on investment. NOW THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PORT ARTHUR, TEXAS: Section 1. That the facts and opinions in the preamble are true and correct. Section 2. That the City Council authorizes PAEDC to pay the invoice to MultiView, Inc., in the not to exceed amount of$11,760, for a targeted campaign, in substantially the same form as attached hereto as Exhibit"A". Section 3. That a copy of the caption of this Resolution be spread upon the Minutes of the City Council. READ, ADOPTED AND APPROVED on this day of A.D., 2015, at a Meeting of the City Council of the City of Port Arthur, Texas, by the following vote: AYES: Mayor: • Councilmembers: =1156019 Page 2 NOES: . Deloris "Bobbie" Prince, Mayor ATTEST: Sherri Bellard, City Secretary APPROVED: AC Floyd Bati e, PA CEO APPROV " I AS TO FORM: GuyN. Goodson, PAEDC Attorney Y APPROVED AS TO FORM: \ibk-1- 40,0 I AI — 1 ' Valecia R. Tizenc,Ci L; ttorney APPROVED AS TO AVAILABILITY OF FUNDS: k° t / i2%LY-4 Deborah Echols, Director of Finance 41156019 Page 3 EXHIBIT "A " • • ) 0it( THE NATION'S LEADING BUSINESS-TO-BUSINESS DIGITAL PUBLISHER OF BUYERS GUIDES AND NEWS BRIEFS MU LTIV I E W ty:143? 1vogavoltotwoitmg www.MultiView.com Bill To: For questions regarding your advertisement, Port Arthur Economic Development please contact customer service at Attn: Accounts Payable (800)816-6710 4173 39th Street For billing questions, Port Arthur, TX 77642 please contact accounts receivable at USA t: (972)402-7070 f:(972)402-7035 ar(amultiview.com Invoice# Authorized By Sales Re. Account# Invoice Date STD111560 B Ranoda Mcclain Austin Stitt 40672728 12/17/2014 Descri.tion Run Dates Qt Total MULTITARGETED(MultiView)MultiTargeted Targeted Campaign - 1,000,000 Impressions 12/17/2014- 12/17/2015 1 $ 11,760.00 Total for MULTITARGETED $ 11,760.00 Total Amount $ 11,760.00 Total Due $ 980.00 See terms of usage at www.multiview.com.Advertiser indemnifies Multiview against losses or liabilities arising from this advertising. Multiview assumes no liability. Due: 3/15/2015 MultiView Inc. Invoice #: STD111560 B P.O. Box 202696 Amount Paid: $ 980.00 Dallas, TX 75320-2696 TARGETED CAMPAIGN 44- BEHAVIORAL ADVERTISING MULTIVI EW TARGETED CAMPAIGN CONTRACT DATE: 12/17/2014 PREPARED BY: Austin Stitt PREPARED FOR: Ranoda Mcclain Port Arthur Economic Development Corp TARGETED CAMPAIGNS SERVICE ELEMENTS Creative Design Creative and data in-house agency consultation Manually Configured Data Competitive analysis for industry niche targeting Premium Service Advertising unit design with unlimited revisions Inbound Leads Summary Dedicated account manager and service ILS Portal Access package 365 Search and site retargeting Reports and analytics suite with insights TOTAL Advertising distribution 700,000 + 300,000 bonus impressions $11,760 STANDARD TERMS AND CONDITIONS: • 12 monthly payments of$980 each • First payment is due upon receipt •The remaining 11 consecutive monthly payments will be due on the 15th day of each month starting on 3/15/15 •This will be paid in the form of: check • Dates of term: 2/15/15—2/14/16 SERVICE GUARANTEE: • Initial discovery call and consultation • Custom agency IAB compliant creative advertising design, reflecting brand initiatives • Unlimited revisions to creative advertising units • Reporting and analytic insights to communicate campaign performance and opportunities for optimization • Relevant context/data analysis for Targeted distribution of creative • Manual and algorithmic campaign optimization • Competitive analysis for market share Targeted Advertising After 180 days, if Multiview has not delivered 50%of the stated impressions, client can opt out of this agreement without penalty. Thank you for your business, all sales are final.We look forward to working with you to help meet your advertising objectives. For questions regarding billing, please contact the MultiView finance department, available at ar@multiview.com. This Contract and the terms herein are collectively referred to as the "Agreement". MultiView, Inc Port Arthur Economic Development Corp Signature: Sear, CLarror. Signature: kihkYtte.Scan Clayton(Oe,.172014) oa,G'cCLain-Leo(Dec 17 20141 Email: sclayton@multiview.com Email: rmcclain-lee@paedc.org Full-Service, Targeted B2B Advertising Campaigns Right Person - Right Message - Right Time BEHAVIORAL MARKETING Remember when your mother would tell you, "Don't judge a book by it's cover." So why is stereotyping the first thing we learn in marketing? 4jr< MULTIVIEW Behavioral Marketing is the next generation likely to be ready to purchase office furni- of online advertising. It's a new way of think- ture than a lead that simply belongs in the ing that breaks digital marketing through "Facility Managers" segment. the old limits of traditional marketing. Data has evolved to the point that it can tell Until now, digital marketing meant buying us what businesses want. Search retargeting ad space on a site where you hoped your uses queries and user search data to mea- audience would be. It was the online equiv- sure buyer behavior and intent and uses alent of buying a roadside billboard and this data to present them with the products crossing your fingers your target audience and companies that answer the questions would drive by. It was both broad and lim- they're asking. ited. Harvard Business School professor Clay With Behavioral Marketing, your campaign Christensen calls this process "Integrating is free of those constraints. Paired with real- around the job to be done." The user "hires" time bidding, you can track individual users a product to a "job". Understanding this and present your ads on a case-by-case ba- helps companies develop their marketing sis.You're no longer wasting billboard views, plan around what causes a business to buy you're delivering your message to your buy- a product and not by their identity within a ers individually. particular demographic segment. Segments break audiences into demo- Behavioral targeting and real-time bidding graphic pools based on primitive data; lo- offer incredible granularity and nuance in cation, business size, perceived industry campaigns. Combined, they allow business- and others. None of these are predictors of es to display their messaging in front of buy- buying behavior and may not be up-to-date. ers looking for companies like them - while Behavior-based tracking, however, reflects they're looking for them. real-time user interest. A user searching for "office chairs" and "desks in bulk: and visit- ing websites like OfficeDepot.com is more Multiview Inc RIGHT PERSON 7701 Las Colinas Ridge Suite 800 RIGHT MESSAGE Irving TX 75063 RICHT TIME p: 972.402.7070 TARGETED CAMPAIGN Programmatic - Behavior based display advertising. Specializing in B2B marketing. )1* MULTIV I E W SITE RETARGETING: •••MIIIIMINIIII1111111111111 An invisible pixel coded into your website that allows MultiView to track your visitors even after they leave your page. We then present the visitor who has abandoned your website with your ad as they browse the Internet, enticing them back and helping you recover those previously lost customers. SEARCH RETARGETING: EPIC Here, we qualify potential buyers by their keyword and long-tail search queries in order to later target them with your company's ad. Your ad presence is no longer limited to the search results page as it is with ad platforms such as Google's AdWords. Our ad exchange pro- gram offers your company exposure across the internet. COMPETITOR CONQUEST Our technologies allow us to target audiences that are either look- ing for your competitors or have already found them. We hone in on their website URLs, key-brand terms, and their existing SEM strategy to help you to expand your company's market share. MultiView Inc RIGHT PERSON 7701 Las Colinas Ridge Suite 800 RIGHT MESSAGE Irving TX 75063 RIGHT TIME p: 972.402.7070 ASSOCIATION AFFINITY Drive your behavioral campaign with industry leading knowledge, using proprietary data and 20 billion searches per month. )* MULTIVIEW Cacjai �,E�,�H4CITi �1FS _ �NAS9 rER P OF I�, / s YC 75 T asae (�_jl■[ s, - ti L ' ` wGw�o wr...v.ax tHubh.is rte+... ` - i �u1 "1; ISA �� beaut f �./ � * ,0 ; ; .rc Ips' �` f t -- LoomsPR.RTKEP.SRPS "'r,*s 3 MS�. P` T 1 �I VI V M • wv.{rd Roe. . DN-0iR�.Mr MultiView makes all the difference in B2B be- tunities that put businesses directly in front havioral advertising. We understand industry of your audience at the moment they are verticals and what makes B2B marketing so ready to buy. unique. Multiview is the largest B2B digital publisher in the world. MultiView is able to use proprietary search data that has been accumulated over the Currently partnering with more than 2,100 years through partnering with these asso- trade associations across 51 different indus- ciations. Using this data to specifically target tries and serving ads for more than 60,000 ad- markets for your campaign ensures that your vertisers. MultiView publishes buyer's guides, ads are being displayed to your relevant audi- electronic newsletters, and website adver- ence. tisements. We offer digital marketing oppor- MultiView Inc RIGHT PERSON 7701 Las Colinas Ridge Suite 800 RIGHT MESSAGE Irving TX 75063 RICH T TIME p: 972.402.7070 INDUSTRY DEFINING SERVICE Ad-Tech and marketing agencies nickle and dime clients for services. MultiView stands alone in providing complete end-to-end service. MULTIV I EW To initiate the Targeted Campaign, MultiView assigns a data ana- 10!D lyst to each campaign. The analyst will look into 3 distinct lev- els of search terms (raw industry terms, competitor terms, and branded terms). On a monthly basis, the client's assigned Data analyst performs a SWOT analysis of the campaign. Under per- forming terms are critically looked at for relevancy or efficacy. The campaign improves over time through manual optimization. Our client's budgets are not wasted. MultiView's Targeted Campaign includes an assigned Art Director from our in-house creative agency. Our art directors work with our clients to develop a story around their message and convey KilF) that unique story through display ads. Ownership of creative as-sets remains with our clients forever. We will make changes to creative as needed in order to perfect your message. Our experience and abilities save our clients .time and money in costly creative. "Always on" is not set and forget.All Targeted Campaigns have an assigned account manager that will meet with each of our clients on a monthly basis to review high level data and analytics. These dedicated account managers work as an extension to our client's -�- marketing team, acting as the internal coordinator for the cam- paign. This is to ensure that as the campaign progresses MultiV- iew is meeting the goals and expectations of our clients. MultiView Inc RIGHT PERSON 7701 Las Colinas Ridge Suite 800 RIGHT MESSAGE Irving TX 75063 RIGHT TI IME p: 972.402.7070 MOBILE OPTIMIZATION A Targeted Campaign reaches beyond the desktop to connect with your potential customers wherever they are. MULTIVIEW We live in a fast-paced world and we don't want to be confined to our desks. Commercials for the next big laptop have been replaced by a need for _ the next new smartphone. The shift to mobile usage will have an effect on our marketing efforts. Advertising via mobile de- vices is a different process than traditional desk- top ads. A mobile, responsive campaign adds a layer of creative complexity. To best serve the mobile experience, a mobile optimized targeted campaign allows us to create ad sizes compatible with all mobile devices. To ensure that your Targeted Campaign can reach your potential customers on their mobile devices, MultiView distributes up to 20%of your campaign to smartphones and tablets. • Mobile Optimization: - Additonal Creative - A/B Testing - Mobile Behavior Analysis - Mobile Focus MultiView Inc 7701 Las Colinas Ridge Suite 800 RIGHT PERSON Irving TX 75063 RIGHT MESSAGE p: 972.402.7070 P'(HT T!MF DATA ONBOARDING Harness your existing CRM data. MultiView can target your leads on sites they visit most outside of the retargeting profile. )*<- MULTIV I E W In addition to targeting the B2B buyers that are exhibiting buying behavior for our cli- ents' products, we also target their offline data by matching their buyer's Unique IDs to their first party data. To do this, the cli- ent simply provides us with an e-mail list and we scour the internet for Unique IDs that match their data. The benefit to your client is they are able to have a customized message in front of an audience they care about. MultiView Inc 7701 Las Colinas Ridge RIGHT PERSON Suite 800 Irving TX 75063 RIGHT MESSAGE p: 972.402.7070 RIGHT TIME INBOUND LEAD SUMMARY Don't waste your time looking for outside leads and use the ones you already have. Feed your sales team using Anonymous User Identification. MULTIV I E W 99%of site traffic remains anonymous without ILS. The pixel that we place on our clients'web- sites not only identifies buyers, but provides detailed lead information on the companies that have visited their website, uncovering the anonymous B2B leads that already exist. The pixel uncovers each lead's company name, location, and phone number. We aggregate the list every 24 hours and send the leads to the client through an automated email. Now the control of the sales conversation is in our client's court. They can use this data to take proactive action in contacting these buy- ers for potential businesses. Multi View Inc 7701 Las Colinas Ridge RIGHT PERSON Suite 800 Irving TX 75063 RIGHT MESSAGE p: 972.402.7070 RIc;HT TIMP WE ARE MULTIVIEW AND WE ARE FEARLESS ! )*r< MULTIV I E W OFFICES Scott Bedford Headquarters Chairman &CEO 7701 Las Colinas Ridge Suite 800 Dan Maitland Irving, TX 75063 President p: 972.402.7070 Ben Maitland 3400 Ashton Blvd. Suite 500 EVP of Sales and Marketing Lehi, UT 84043 John Merris p: 385.374.6500 VP of Programmatic Advertising 50 Minthorn Blvd Sean Lowery Suite 800 Thornhill, Ontario L3T 7X8 VP of Creative Strategy p:905.889.6555 163 Waterfront Street Suite 300 National Harbor, MD 20745 p:202.684.7481 RIGHT PERSON RIGHT MESSAGE RIGHT TIiviF MULTIVIEW TARGETS YOUR BUYERS We empower your business to keep your message in front of valuable buyers. Here's how: )14"( MULTIV I E W YOUR WEBSITE We are able to engage visitors long after they abandon your site. A simple, invisible line of code identifies visitors; they are instantly added to your campaign. SEARCH ENGINES MultiView indexes 22 billion search queries every month. We capture buyers searching for identified keywords and terms relevant to your business. To maximize the effectiveness of your campaign, 30 days of search history are analyzed to ensure that multiple buyer behaviors are present. vvn �,.vi•ere i I I 16.0 11,...7 Buyers leaving competitors' websites and buyers searching for competitors, their products, and their services are identified and targeted. This enables your business to stay top-of-mind as prospects are evaluating the solutions they need. WHAT HAPPENS NEXT? Your purpose-built creative follows buyers on a wide network of premium websites. We optimize the results in real time to drive market-leading conversions. MultiView Inc RIGHT PERSON 7701 Las Colinas Ridge Suite 800 RIGHT MESSAGE Irving TX 75063 RIGHT TIMF p: 972.402.7070